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Keyword research
Public upstreamCorey HainesPublic source

Keyword-led content strategy

Map customer questions and buyer-stage keywords to content pillars and priority topics.

Read SKILL.md

Workflow

Corey Haines’s content-strategy skill combines keyword research, customer questions, topic clusters and resource constraints to plan searchable and shareable content.

Use when

  • Choose what content to create and connect search intent to useful pages.

Required inputs

  • Product, audience and content objective
  • Customer questions, existing content and available keyword evidence

Expected outputs

  • Priority topics and content pillars
  • Topic cluster map and production plan

Prerequisites

  • Product context and customer or search evidence.
  • Live search volume and difficulty need a connected data provider; the skill itself supplies no metrics.

Installation

Run this command in your project after reviewing the instructions and access terms. Install complete upstream directories to keep referenced rules and scripts.

npx skills add https://github.com/coreyhaines31/marketingskills/tree/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/content-strategy --skill content-strategy --agent claude-code

Project file: .claude/skills/content-strategy/SKILL.md

Read the setup guide

Selection brief

This brief helps you choose the skill. Read the complete upstream SKILL.md and companion files for its actual instructions.

# Keyword-led content strategy (marketing-content-strategy)
Corey Haines’s content-strategy skill combines keyword research, customer questions, topic clusters and resource constraints to plan searchable and shareable content.

## Use when
- Choose what content to create and connect search intent to useful pages.

## Required inputs
- Product, audience and content objective
- Customer questions, existing content and available keyword evidence

## Prerequisites
- Product context and customer or search evidence.
- Live search volume and difficulty need a connected data provider; the skill itself supplies no metrics.

## Expected outputs
- Priority topics and content pillars
- Topic cluster map and production plan

Source: https://github.com/coreyhaines31/marketingskills/blob/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/content-strategy/SKILL.md
Full SKILL.md: https://agenttaste.dev/skills/marketing-content-strategy/SKILL.md

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SKILL.md