Product and landing page copywriting

Workflow

Corey Haines’s copywriting skill builds marketing-page copy from audience context, voice and evidence. It covers page structure, alternatives and CTA language without requiring a full rewrite for every request.

Run this command in your project after reviewing the instructions and access terms. Install complete upstream directories to keep referenced rules and scripts.

npx skills add https://github.com/coreyhaines31/marketingskills/tree/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/copywriting --skill copywriting --agent claude-code

Project file: .claude/skills/copywriting/SKILL.md

This brief helps you choose the skill. Read the complete upstream SKILL.md and companion files for its actual instructions.

# Product and landing page copywriting (marketing-copywriting)
Corey Haines’s copywriting skill builds marketing-page copy from audience context, voice and evidence. It covers page structure, alternatives and CTA language without requiring a full rewrite for every request.

## Use when
- Write or rewrite a homepage, product page or pricing page.

## Required inputs
- Product brief, audience and offer
- Existing copy, voice examples and supportable claims

## Prerequisites
- Accurate product details and access to any source material used for claims.
- Provide the existing voice and requested edit scope when preserving copy.

## Expected outputs
- Page copy with headline and CTA options
- Rationale and evidence requirements

Source: https://github.com/coreyhaines31/marketingskills/blob/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/copywriting/SKILL.md
Full SKILL.md: https://agenttaste.dev/skills/marketing-copywriting/SKILL.md