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Copy & conversion
Public upstreamCorey HainesPublic source

Landing page and form CRO

Diagnose value proposition, trust, friction and calls to action on marketing pages.

Read SKILL.md

Workflow

Corey Haines’s CRO skill reviews homepages, pricing pages and lead forms, then separates quick fixes from larger experiments using the product context and available conversion evidence.

Use when

  • Review a marketing page or form that is losing visitors before conversion.

Required inputs

  • Page URL or copy
  • Audience, offer, primary action and available funnel data

Expected outputs

  • Prioritized page or form changes
  • Experiment hypotheses and validation steps

Prerequisites

  • Access to the page and accurate product facts.
  • Conversion data improves diagnosis; improvement claims require actual measurement.

Installation

Run this command in your project after reviewing the instructions and access terms. Install complete upstream directories to keep referenced rules and scripts.

npx skills add https://github.com/coreyhaines31/marketingskills/tree/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/cro --skill cro --agent claude-code

Project file: .claude/skills/cro/SKILL.md

Read the setup guide

Selection brief

This brief helps you choose the skill. Read the complete upstream SKILL.md and companion files for its actual instructions.

# Landing page and form CRO (marketing-page-cro)
Corey Haines’s CRO skill reviews homepages, pricing pages and lead forms, then separates quick fixes from larger experiments using the product context and available conversion evidence.

## Use when
- Review a marketing page or form that is losing visitors before conversion.

## Required inputs
- Page URL or copy
- Audience, offer, primary action and available funnel data

## Prerequisites
- Access to the page and accurate product facts.
- Conversion data improves diagnosis; improvement claims require actual measurement.

## Expected outputs
- Prioritized page or form changes
- Experiment hypotheses and validation steps

Source: https://github.com/coreyhaines31/marketingskills/blob/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/cro/SKILL.md
Full SKILL.md: https://agenttaste.dev/skills/marketing-page-cro/SKILL.md

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