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Launch & growth
Public upstreamCorey HainesPublic source

Product launch strategy

Plan staged releases, launch readiness and distribution through owned and relevant channels.

Read SKILL.md

Workflow

Corey Haines’s launch skill covers readiness gates, phased launches, announcements and post-launch follow-through, including a Product Hunt preparation framework.

Use when

  • Prepare a product launch, feature release or public announcement.

Required inputs

  • Product facts, target audience and release scope
  • Timeline, available channels and support capacity

Expected outputs

  • Launch checklist and channel plan
  • Announcement ideas and post-launch actions

Prerequisites

  • A verifiable product state, pricing and support plan.
  • External publishing or outreach needs the appropriate authorization; no ranking outcome is guaranteed.

Installation

Run this command in your project after reviewing the instructions and access terms. Install complete upstream directories to keep referenced rules and scripts.

npx skills add https://github.com/coreyhaines31/marketingskills/tree/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/launch --skill launch --agent claude-code

Project file: .claude/skills/launch/SKILL.md

Read the setup guide

Selection brief

This brief helps you choose the skill. Read the complete upstream SKILL.md and companion files for its actual instructions.

# Product launch strategy (marketing-product-launch)
Corey Haines’s launch skill covers readiness gates, phased launches, announcements and post-launch follow-through, including a Product Hunt preparation framework.

## Use when
- Prepare a product launch, feature release or public announcement.

## Required inputs
- Product facts, target audience and release scope
- Timeline, available channels and support capacity

## Prerequisites
- A verifiable product state, pricing and support plan.
- External publishing or outreach needs the appropriate authorization; no ranking outcome is guaranteed.

## Expected outputs
- Launch checklist and channel plan
- Announcement ideas and post-launch actions

Source: https://github.com/coreyhaines31/marketingskills/blob/e85f3cbc2e4a79bf33b2a12e9bdd9087d414735b/skills/launch/SKILL.md
Full SKILL.md: https://agenttaste.dev/skills/marketing-product-launch/SKILL.md

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SKILL.md